About
The Yoyei Website project aimed to extend the brand's digital presence beyond the app. Focused on providing information, accessibility, and a seamless user journey, the challenge was to create a responsive website that complemented the app's functionality and branding.
Solution
To meet this challenge, I designed a website that mirrored the app's aesthetics, ensuring a consistent brand identity. The website featured clear navigation, introducing users to Yoyei's services, sustainability initiatives, and a seamless registration process. Integrating dynamic content and visuals, the website became an extension of the Yoyei experience.
Biggest Learning
Developing the Yoyei Website expanded my understanding of creating a cohesive brand experience across different platforms. It highlighted the importance of consistency in design elements, information architecture, and user flow. Managing the interplay between simplicity and comprehensive information was a significant takeaway, ensuring a positive online presence for the Yoyei brand.
